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June 28, 2013
The UX of Coupon Codes
How to (try to) avoid confusion and apprehension.
Lately, I have been entering a number of coupon codes on the web, and have found them to be infuriatingly lacking in one respect: the character set used for the codes is not easy to type.
I'm sure we have all questioned at one point if a character in the code was supposed to be a 0
(zero) or O
(upper-case letter O), or a 1
(one), I
(upper-case letter I), or l
(lower-case letter L). Usually you just pick one, and usually you get it wrong the first time.
I find it particularly strange, that Starbucks would go so far as to recognize this problem, but not actually fix it:
As a developer, there are a few increasingly dramatic ways to deal with this.
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